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Anastasia Beverly Hills

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ABOUT THE BRAND

Anastasia Beverly Hills began as a salon where Founder and CEO Anastasia Soare groomed the brows of supermodels like Cindy Crawford and Naomi Campbell. After developing her own brow-enhancing makeup—the first of its kind— Anastasia’s business quickly grew, and she expanded her product range by creating the contour category and entering the world of colour. Today, the brand has developed a cult following and has become a leader in the world of social media. ABH is committed to cruelty-free product formulation, testing and development.

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Anastasia Beverly Hills

"Anastasia Beverly Hills, also called ABH, is a cosmetics range launched by Romanian-born beauty entrepreneur Anastasia Soare with a flagship salon in Beverly Hills in 1997. The first Anastasia Beverly Hills products were sold in 2000, and since then the essential philosophy of the brand has remained the same. Anastasia Beverly Hills products are designed to contour and shape your face to fit the ancient rule of the Golden Ratio, which has long been thought of as the key to understanding beauty.

Today, the ABH range includes a wide selection of cosmetics including cosmetics for your brows, complexion, and lips. However, the company is still best known for its brow styling products for which they first made their name. The ABH approach to eyebrows incorporates the wisdom of the Golden Ratio to create brows that perfectly arch over and frame the face. Today, Anastasia Beverly Hills is responsible for innovating some of the most cutting-edge products in the global cosmetics market, including Brow Wiz, Contour Kit, and Liquid Lipstick.

ABH cosmetics are now available in over 25 countries around the world, and LOOKFANTASTIC is an official stockist of Anastasia Beverly Hills products in the UK, including a huge range of gorgeous Anastasia Beverly Hills cosmetics that can help you to achieve the Golden Ratio every day."