Hiya, welcome to BYBI - skin positive, pro-planet beauty for all. We create natural, vegan and cruelty-free skincare, unlocking the goodness of active, nourishing ingredients—full of juicy vitamins and skin-strengthening minerals—to deliver you great skin. We believe sustainable skincare isn’t an oxymoron—it’s our only beauty standard. We’re here to boost the health of your skin whilst shrinking your carbon footprint. Our goal is to create real change in the beauty industry by making products with intentional ingredients using low-carbon production methods to keep your skin—and our planet—healthy.

BYBI - Skin Positive, Pro-Planet Beauty

As a brand, we believe it’s our duty to help eradicate archaic beauty standards that our industry has been guilty of perpetuating for far too long. We truly believe in skin positivity, which is why you won’t see any skin retouching. Not today, not ever. Only Real. Effing. Skin. (next to).

We exist to raise your beauty game and lower your carbon footprint because, to us, sustainable skincare isn’t a nice to have, it’s a need to have. Our goal is to create real change in the beauty industry by making products with intentional ingredients, using low-carbon production methods to keep your skin - and our planet - feeling bloody lovely.

About the Brand

Our co-founders Elsie and Dominika started out in their own kitchens in the UK, meticulously crafting DIY beauty recipes with potent natural ingredients. BYBI was born in 2017 and quickly we became known for our truly clean, yet high performing formulas.

Fast forward to today and Elsie and Dominika are now-published authors, beauty podcasters and entrepreneurs who have swapped their flat’s kitchen for a state of the art, eco-lab in central London with a stellar team of scientists who help push for uncompromising results and the most climate-conscious practices, from production to packaging.

Are you ready to revolutionise how you moisturise?


Skin positive, pro-planet beauty



We’re one of the first beauty brands to reach carbon-neutral status in 2020 by offsetting all our historical emissions. However, we are making steps to become the world’s first carbon negative beauty brand, meaning we absorb more carbon from the atmosphere than we generate. It’s a tall order and is going to be a massive challenge, but we’re up for it.

We’re working on inputting processes within our supply chain that are effective at removing enough carbon to begin to balance out the rest of our emissions, which is called carbon sequestering. We think that we’ll be able to reach full carbon negativity by 2025 and will keep you updated on our progress as we go.