About the Brand

COLOR WOW – The heart + science of hair care

Color Wow formulas have won over 70 major beauty awards.

We rigorously monitor the ingredients that go into our hair care products, and then go beyond. We are the only hair care brand that has identified and banned over 60 commonly-used ingredients that can actually distort your hair colour. Plus, we build heat-protection into every styling and treatment product. The result? Super safe, high performance products that are changing the hair game!

No sulphates. No phthalates. No essential oils/extracts. No colour-warping preservatives. No gluten.