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ABOUT THE BRAND

Our Mission is to FEED THE WORLD’S CURLS.

CURLSMITH is the first gourmet haircare brand specifically created for curls.

Inspired by generations of home made hair remedies, Curlsmith blends fresh curl‐loving foods with kitchen cupboard staples and rare organic ingredients to make premium products that really work. Our natural formulas are fragrant, satisfying and deeply nourishing ‘food for curls.’ All our products are blended carefully in small batches under the strict supervision of our Master Curlsmith.

We believe in DIRTY HANDS and CLEAN BUSINESS Curlsmith has a fair and transparent supply chain, sourcing our rare ingredients from the most remote parts of the world, closely co‐operating with and supporting local communities. We are proud to shake the hands which harvest our raw ingredients.

We use only the best clean ingredients, with no Sulphates, Parabens, Silicones, Mineral Oils, Phthalates, DEA’s. Curlsmith is certified by The Vegan Society and PETA. Our products are tested on friends and family, but never on animals.

CRAFTED WITH EXPERTS:

We developed our hard‐working curl care range in collaboration with world‐renowned trichologists, curly hairstylists, beauty experts and bloggers. We explored everything from the science of curl growth to the art of curl maintenance, and poured all of this knowledge into Curlsmith.

But let’s not forget the biggest experts – you! Before we set foot in the Curlsmith kitchen, we took to the streets to find out more about curly girl problems. Then we set about crafting a range of products to solve them.

We collaborated with curly girls and experts every step of the way – making decisions on everything from the ingredients to the packaging. And before launch our formulas were tried and tested by hundreds of our curl friends.

"Clean ingredients. Professional results. No compromise." - Michal Bersk

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Curlsmith

"Curlsmith is part of a new wave of beauty brands launched by the influencer generation. Founded in 2018 and designed just for people with curly hair, Curlsmith is here to fill a gap in the market that is often overlooked by other brands. The brand is sold throughout North America and Europe and is a favourite with curly-haired beauty aficionados internationally. Curlsmith is unique as the only haircare company in the world dedicated to pouring all of its efforts into researching and developing products purely for curly hair.

While Curlsmith formulations are created by scientists, they're not packed with chemicals like many other haircare brands. Curlsmith products are founded on the principle of natural beauty and gentle haircare, built layer by layer with active ingredients from the kitchen cupboard or the meadow field. Curlsmith haircare is 'food for curls' that, in other words, can be used to both tame and maintain healthy, beautiful curls.

LOOKFANTASTIC is an official stockist of Curlsmith haircare, including Curlsmith Flexi-Jelly and Curlsmith Styling Soufflé. Curlsmith is a brand that speaks to people with curly hair and encourages consumers to rekindle a joyful relationship with their curls. Embrace and love your curls with Curlsmith haircare at LOOKFANTASTIC today."