About the brand

Ask a curlfriend about their hair and they’ll tell you about their life. They’ll tell you about their childhood, their family, their friends, and the way they see themselves in the mirror. For over 20 years, these conversations have been at the center of everything we do. That’s why our products are inspired by our community. And it’s why we keep our ingredients simple—everything curls need and nothing they don’t so people can love their unique curls in their own way.