About The Brand

Powered by flowers and inspired by London. Our mother Floralista, Michelle Feeney, launched our blooming brilliant vegan floral scents with a modern twist. Not without the help of Master Perfumer, Jerome Epinette. And not without a conscience. Our products are vegan, cruelty-free, and sustainable with consciously sourced and lovingly made ingredients. Our glass fragrance bottles are recyclable, our industry-first pulp box is reusable, recyclable, or compostable. All the paperboard in our packaging is certified by the Forest Stewardship Council, and last but not least, through our partnership with the World Land Trust, we are Carbon Balanced and help protect critically threatened forests. At Floral Street, all of our award-winning Eau de Parfums contain a 20% oil concentration, so they’re super long-lasting.