Unleash Your Inner Unicorn!

About the brand

We are Lime Crime – A 100% Vegan & Cruelty-Free makeup and hair brand that aims to inspire and invites self-expression. Through our vibrant colour products, we encourage all to explore their individuality, embrace uniqueness and always stand out from the crowd.

Revolutionizing makeup and hair colour since 2008, our mission is to create 100% vegan & cruelty-free products that allow you to amplify your look and find joy through colour. We are certified by both Leaping Bunny and PETA, and we design, manufacture and assemble quality products using globally-sourced ingredients for high performance wear and strong colour pay-off.

As a member of our community and family, find your joy through every day and re-imagine your boundaries with Lime Crime.