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About the brand

About the brand

We are Lime Crime – A 100% Vegan & Cruelty-Free makeup and hair brand that aims to inspire and invites self-expression. Through our vibrant colour products, we encourage all to explore their individuality, embrace uniqueness and always stand out from the crowd.

Revolutionizing makeup and hair colour since 2008, our mission is to create 100% vegan & cruelty-free products that allow you to amplify your look and find joy through colour. We are certified by both Leaping Bunny and PETA, and we design, manufacture and assemble quality products using globally-sourced ingredients for high performance wear and strong colour pay-off.

As a member of our community and family, find your joy through every day and re-imagine your boundaries with Lime Crime.

#NEVERBLENDIN

Lime Crime

Produce flawless looks with Lime Crime

With its Never Blend In ethos, Doe Deere's brand Lime Crime has been encouraging self-expression through its line of vegan formulated products since its formation in 2008. The brand strays away from traditional makeup trends and encourages its users to create colourful, vibrant and exciting looks that stand out from the crowd. With Lime Crime, makeup can be whatever you want it to be.

The whole Lime Crime range is created with an element of fun. The only things taken seriously by the brand are the quality of its products, their pigmentation and their pledge to be 100% cruelty-free (a pledge certified both by PETA and Leaping Bunny).

Products such as the Lime Crime Wet Cherry Lip Gloss are a staple in makeup bags globally for one simple reason, their shine. Inspired by the maraschino cherry, a few swipes will leave lips looking as plump and as sleek as the fruit itself. It's the perfect topper over their Plushies Lipstick range. Also available in the unconventional Frozen Cherry, you'll find a wide range of colours and tones to suit you.

We are official stockists of Lime Crime.