LIVING PROOF

New & improved!

Repair and protect your hair with every wash.

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Designed to delight.

Bring healthy hair home for the holidays with kits than offer for more less.

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LivingProof

NEW! Triple Bond Complex

1 product, 1x per week for 8x stronger hair*

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LIVINGPROOF

Lily Collins for Living Proof

Shop Lily’s top picks!

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LIVING PROOF

New & improved!

Repair and protect your hair with every wash.

SHOP NOW
living proof xmas banner

Designed to delight.

Bring healthy hair home for the holidays with kits than offer for more less.

SHOP NOW
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About the brand

At Living Proof, we’re rooted in innovation.

Established in 2005, our founders were an ingenious mix: biotech scientists who had no preconceived notions of what could be done in beauty, and industry-leading stylists who were fed up with the limitations of conventional products. Together, they started a revolution in haircare, pioneering a line of breakthrough, silicone-free products with patented technology originating from MIT.

Our fresh, innovative approach was long overdue. Twenty patents later, across 50 unique products, Living Proof has won more than 150 awards for disrupting the industry and solving the toughest problems in haircare. Our drive to reveal the best version of your hair has only gotten stronger. We continue to break through industry standards, creating cutting-edge products that will transform your confidence, your outlook, and your every day.

We are the science. You are the Living Proof®.

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BESTSELLERS

living proof

Solve the mystery of your hair problems with Living proof

Living Proof is haircare that puts science first. Created in 2005 by a team of editorial hairstylists and professors from MIT in the States, the Living Proof range today boasts 45 products that are designed to get to the root of hair problems. Each product created by Living Proof utilises clinical technologies to create effective essentials for all hair types, including both dyed and natural hair.

For Living Proof, the quality of their products is in the numbers. The company has won over 150 awards, patented 20 unique ingredients and released 50 unique products to the international market. Living Proof is haircare for consumers who value science-driven formulations that cut out the unnecessary and focus on what's needed; high-quality ingredients that nourish and protect all kinds of hair at any age.

The Living Proof range includes a wide selection of products such as shampoos, conditioners, serums, and treatments formulated for your hair, whether you're in need of restorative hair products or serums to cool your frizz. We are an official UK stockist of Living Proof haircare. Browse the full range of Living Proof products online and incorporate 16 years of research by MIT-led scientists into your daily hair care routine.