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BEST SELLERS

MAKE UP FOR EVER ultra Hd Self-Setting Concealer 5ml (Various Shades) -

£22.50

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MAKE UP FOR EVER reboot Active Care Revitalizing Foundation 30ml (Various Shades) -

£35.00

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MAKE UP FOR EVER aqua Resist Colour Pencil 0.5g (Various Shades) -

£18.00

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MAKE UP FOR EVER rouge Artist Shine On 3.2g (Various Shades) -

£21.00

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MAKE UP FOR EVER mist and Fix Hydrating Setting Spray 100ml -

£22.00

NEW IN

Powered by a micro-skin system that promotes a true skin-like result, the Make Up For Ever HD Skin Foundation offers an almost undetectable finish that seeks to blur imperfections for up to 24 hours of wear.

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BEST SELLERS

Fall for our high-performance iconic products co-created with pros to unleash your personal beauty.

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COMPLEXION

Prep, conceal, unify, highlight, and set your makeup with these must-have complexion products.

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EYES

Find your perfect combo for an everlasting and intense look: eyeliners, brow pencils, mascaras…

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LIPS

Discover our intense long-lasting lip products and play with textures for a perfect look.

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BRUSHES

Apply, blend, correct and easily sculpt your makeup with our tools for a professional finish.

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About the Brand

MAKE UP FOR EVER is a collective of makeup artists inspired by a love of cutting-edge beauty. With its high-performance makeup range made for everyone, the brand shares its unique passion with every single product. From its top-selling Ultra HD foundation and concealer, Aqua Resist eyes and brows range to its super-pigmented Rouge Artist lipsticks, these innovative products are the perfect option for unleashing your personal edge.

“Products are serious, but makeup remains a game. I wanted makeup to become a source of inspiration, a real field of possibilities”

- Dany Sanz, Founder of MAKE UP FOR EVER

MAKE UP FOR EVER

Founded in 1984 by former Fine Arts student Dany Sanz, MAKE UP FOR EVER was born to meet the creative needs of makeup artists who were lacking shade ranges and tailored products. On a mission to encourage diversity and help everyone unleash their personal style, the brand creates high-performance formulas, coupled with tailor-made tools and brushes for flawless application. From the best-selling Ultra HD foundation and concealer to the super-pigmented Rouge Artist lipsticks, these innovative products are perfect for expressing your unique beauty.