REDKEN

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BEST-SELLERS

POWERED BY SCIENCE, PRESCRIBED BY PROS

OUR STORY

Bleaching. Teasing. Heat styling…Hollywood in the late 1950s was a scary place for an actress with baby fine hair and a sensitive scalp—and Redken’s founder Paula Kent was no different. Inspired by the desire to help those in search of gentle, high-performance, science-led products, Paula joined forces with her hairdresser, Jheri Redding, to study the chemistry of healthy hair. A year later, Redken launched with three products and an intensive education program for hairdressers.

The rest is hair history.

Powered by science, protein technology & acidic pH, we are more than haircare, Hair prescriptions since the beginning, all our formulas follow rigorous scientific principles:

1. Protein technology (as hair is composed primarily of protein)

2. An acidic pH of 4.5–5.5, complementing the natural pH of the hair and skin


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Redken

Backed by state-of-the-art science and a legacy in innovation that dates back to the 1960’s, Redken was the first brand to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day:


PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR

A multi-award-winning brand, Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press for its scientific hair prescriptions that allow for powerful healthy hair transformations for performance obsessed professionals and their clients all around the world.


Discover what the hype is about today…